If you have to promote yourself, your idea, and your business you'll need to understand the old-rules of brand building, (and how to break them), plus the new ones (and how to embrace them.)
This workshop will not only help you figure out what you should be doing and why, it'll also give you a shopping-list of best-practice to take away with you. You'll leave with a clear picture of how to engage in social media, using the key tools, building networks and extending the reach of your idea and brand.
We'll look in outline at traditional marketing and branding tools and opportunities, but spend more time exploring the new web based tools and skills. With plenty of hands on demo's and case-studies. And a focus on building fans, ambassadors and communities around your idea/brand.
You'll leave with a fuller understanding of just how valuable these new technologies are, and hopefully an enthusiasm for integrating them into the success of your idea and brand.
How to Register: Places are limited. To request an invite to the workshop please, email events@northernmedia.org
ABOUT MIKE COULTER
Mike Coulter worked in advertising for over 20 years, building (and occasionally dismantling brands.)
In 1997 he discovered the internet, and set up digitalagency.com to play his part in the digital revolution.
His first blog posts, tweets and flickr uploads where in 2006, an activity he's as passionate about today, as he was then. (Some would say more so.)
If you want to find out more, or see if he's any good, or know how to contact him, Google: "Mike Coulter."
This Hoult Session has been funded by Northern Film & Media and the Sustain partnership
About the Hoult Sessions
thehoultsessions.co.uk
From February 2010, Northern Film and Media begins a monthly series of workshops and seminars covering the diaspora of digital media, based in their studios at Hoults Yard. The Hoult Sessions will cover the nuts and bolts of digital marketing and raising your online profile, to seeing how some of Britain's top designers are transforming the digital to the real world, understanding how digital media startups have dealt with failure to become giants, and learning the pitfalls of mobile and social games development.
The sessions are designed to respond to the needs of the North East digital media and wider creative industries, so if you have an idea for a workshop or know want to better understand a particular area of development, get in touch with Ewan McIntosh - Digital Media Consultant to Northern Film & Media: ewan@northernmedia.org
