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DTSTAMP:20120214T124214Z
SUMMARY:Hoult Session #1 Getting Your Idea Out There
DESCRIPTION:If you have to promote yourself, your idea, and your busin
 ess you'll need to understand the old-rules of brand building, (and ho
 w to break them), plus the new ones (and how to embrace them.)\n\nThis
  workshop will not only help you figure out what you should be doing a
 nd why, it'll also give you a shopping-list of best-practice to take a
 way with you. You'll leave with a clear picture of how to engage in so
 cial media, using the key tools, building networks and extending the r
 each of your idea and brand.\n\nWe'll look in outline at traditional m
 arketing and branding tools and opportunities, but spend more time exp
 loring the new web based tools and skills. With plenty of hands on dem
 o's and case-studies. And a focus on building fans, ambassadors and co
 mmunities around your idea/brand.\n\nYou'll leave with a fuller unders
 tanding of just how valuable these new technologies are, and hopefully
  an enthusiasm for integrating them into the success of your idea and 
 brand.\n\nHow to Register: Places are limited. To request an invite to
  the workshop please, email events@northernmedia.org\n\nABOUT MIKE COU
 LTER\nMike Coulter worked in advertising for over 20 years, building (
 and occasionally dismantling brands.)\n\nIn 1997 he discovered the int
 ernet, and set up digitalagency.com to play his part in the digital re
 volution.\n\nHis first blog posts, tweets and flickr uploads where in 
 2006, an activity he's as passionate about today, as he was then. (Som
 e would say more so.)\n\nIf you want to find out more, or see if he's 
 any good, or know how to contact him, Google: \"Mike Coulter.\"\n\nThi
 s Hoult Session has been funded by Northern Film & Media and the Susta
 in partnership\n\nAbout the Hoult Sessions\nthehoultsessions.co.uk\n\n
 From February 2010, Northern Film and Media begins a monthly series of
  workshops and seminars covering the diaspora of digital media, based 
 in their studios at Hoults Yard. The Hoult Sessions will cover the nut
 s and bolts of digital marketing and raising your online profile, to s
 eeing how some of Britain's top designers are transforming the digital
  to the real world, understanding how digital media startups have deal
 t with failure to become giants, and learning the pitfalls of mobile a
 nd social games development.\n\nThe sessions are designed to respond t
 o the needs of the North East digital media and wider creative industr
 ies, so if you have an idea for a workshop or know want to better unde
 rstand a particular area of development, get in touch with Ewan McInto
 sh - Digital Media Consultant to Northern Film & Media: ewan@northernm
 edia.org\n\nFor more information visit http://www.digitaldockyard.com/
 events/hoult-session-1-getting-your
DTSTART;TZID=Europe/London:20100224T100000
DTEND;TZID=Europe/London:20100224T160000
CATEGORIES:houltsessions, workshop, ideas, coulter, sustain
LOCATION:Studio 2, Northern Film & Media, Hoults Yard
WEBSITE:
URL:
CONTACT:0191 2755 930
ORGANIZER:Northern Film & Media
ATTACH;FMTTYPE="image/jpeg":http://api.ning.com:80/files/WX0U2cEQDbDwX
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ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Northern
  Film & Media":http://www.digitaldockyard.com/profile/RoxyBramley
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