Jeff Gomez of Starlight Runner introduces an intriguing central theme to the transmedia storyworld of the Pixel Lab.

ARG? Not ARG? Read on - Warning: Transmedia themes to follow...

Now I hopefully have your attention. I want to tell you about my serendipitous week at Power to the Pixel's recent Cross-Media Film Workshop, The Pixel Lab.

Jeff Gomez brought the theme of "keiretsu" early on in the week and inspired a brilliantly open approach to information and contacts between all levels of attendance to the Lab - and in every direction. The true meaning of keiretsu I cannot be sure of but I took it to mean something like "strength through the sharing of ideas". (Jeff please correct me if I'm wrong!)

It was inspiring stuff. Christy Dena, Steve Peters, Nuno Bernado and a veritable bevy of transmedia experts also kicked knowledge-transfer ass all week and a good time was had by all.

This coming week I will post the up to date thinking that was disseminated at the Lab on transmedia/multiplatform/interactive stories and film making (did i miss one?) - in the order of events as they happened last week in Cardiff.

There was no ARG there unless I am mistaken.
The Alexander Wilson Project is not an ARG either.